Jigsimur Not Renamed, Dr. Lilian Osuofia Debunks ‘Cleansimur’ Claims, Reassures Customers
By Naomi Onome
The Managing Director and Chief Executive Officer of Jigsimur Zdex International Limited, Dr. Lilian Chinonso Osuofia, has dismissed widespread social media claims alleging that the popular wellness brand, Jigsimur, has changed its name to “Cleansimur” in Nigeria.
Describing the reports as false, misleading and intended to create confusion among customers and distributors, Dr. Osuofia reaffirmed that the company has neither changed the name, logo nor formulation of its flagship product.
She stressed that there are no plans to rebrand the product without an official announcement from the company.
“Jigsimur remains Jigsimur,” she said. “Should the company ever decide to embark on a rebranding exercise, it will be formally communicated through our verified platforms and directly to our distributors nationwide.”
Dr. Osuofia noted that Jigsimur products remain widely available across Nigeria through the company’s established distribution network, which spans all 36 states and continues to expand beyond the country’s borders.
She urged members of the public to disregard misleading information circulating online and remain vigilant against individuals seeking to spread false narratives about the brand.
Founded in 2018 by Dr. Osuofia, Jigsimur Zdex International Limited oversees the exclusive multi-level marketing and distribution of Jigsimur products in Nigeria. According to her, the company’s vision has always been to make quality wellness products accessible to households across the country.
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Over the years, Jigsimur has evolved into one of Nigeria’s most recognised wellness brands, earning the confidence of millions of consumers through its consistency, quality and growing market presence.
Dr. Osuofia attributed the company’s success to its unwavering commitment to excellence, product quality and a dedicated network of distributors who continue to champion the brand’s mission.
She added that the company’s multi-level marketing model has generated thousands of direct and indirect employment opportunities, contributing significantly to economic empowerment across Nigeria.
Widely recognised as a leading entrepreneur in Nigeria’s multi-level marketing industry, Dr. Osuofia has also gained prominence for rewarding outstanding distributors and employees with luxury vehicles, cash incentives and international travel opportunities.
According to her, these incentives reflect the company’s commitment to creating wealth, encouraging excellence and empowering Nigerians through entrepreneurship.
Reaffirming the company’s future direction, Dr. Osuofia said Jigsimur Zdex International remains committed to maintaining the highest standards of product quality, supporting its distributors and expanding the availability of Jigsimur products across Nigeria and other African markets.
She also advised customers to purchase products only from authorised distributors and report any misleading information or suspicious claims about the brand through the company’s official communication channels.
Dr. Osuofia assured stakeholders that Jigsimur Zdex International would continue to uphold its core values of transparency, innovation and excellence as it pursues its vision of becoming a leading global wellness brand.


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