Fidelity Bank Champions Support for the Elderly

Fidelity Bank Champions Support for the Elderly

By Primetime Reports

Leading financial institution, Fidelity Bank Plc, has reaffirmed its commitment to social responsibility by extending support to senior citizens at the Old People’s Home in Yaba, Lagos.

The outreach was championed by the Prolific Inductees Class of 2025 under the Fidelity Helping Hands Program (FHHP), the bank’s flagship employee-led Corporate Social Responsibility (CSR) initiative. Through the FHHP, staff have the opportunity to identify impactful projects in their communities, raise funds and thereafter receive matching support from the bank to execute these projects.

Speaking at the event, Divisional Head, Brand and Communications, Fidelity Bank Plc, Dr Meksley Nwagboh, emphasized the Bank’s philosophy of fostering a symbiotic relationship with society.

“Our success as a financial institution is built on the trust and patronage of our customers. Without the community, we do not exist. This understanding has shaped our consistent investment in initiatives that touch lives across classes and ages through our CSR pillars,” he said.

“The donation to the elderly home is not just about material support, but about showing love, dignity, and respect to our senior citizens, while reaffirming our culture of service to humanity.”

Residents of the home responded with warmth and gratitude, offering heartfelt prayers and blessings to Fidelity Bank.

Capturing the collective appreciation of the community, a beneficiary remarked, “God will reward you in a large way and take you higher”.

Through the FHHP, the Bank continues to reinforce its reputation as a socially conscious institution, demonstrating that sustainable growth is best achieved through community trust, compassion, and long-term investment in people.

Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving over 9.1 million customers through digital banking channels, its 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.

The Bank is a recipient of multiple local and international Awards, including the 2024 Excellence in Digital Transformation & MSME Banking Award by BusinessDay Banks and Financial Institutions (BAFI) Awards; the 2024 Most Innovative Mobile Banking Application award for its Fidelity Mobile App by Global Business Outlook, and the 2024 Most Innovative Investment Banking Service Provider award by Global Brands Magazine. Additionally, the Bank was recognized as the Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence and as the Export Financing Bank of the Year by the BusinessDay Banks and Financial Institutions (BAFI) Awards.

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